{"id":4253,"date":"2022-11-28T23:26:07","date_gmt":"2022-11-29T02:26:07","guid":{"rendered":"https:\/\/dinn.ucsc.cl\/?page_id=4253"},"modified":"2022-11-28T23:26:07","modified_gmt":"2022-11-29T02:26:07","slug":"implementacion-de-sistemas-de-informacion-de-marketing","status":"publish","type":"page","link":"https:\/\/dinn.ucsc.cl\/index.php\/implementacion-de-sistemas-de-informacion-de-marketing\/","title":{"rendered":"Implementaci\u00f3n de sistemas de informaci\u00f3n de marketing"},"content":{"rendered":"<table class=\" alignleft\">\n<tbody>\n<tr>\n<td style=\"width: 741px\" colspan=\"4\"><img loading=\"lazy\" class=\"aligncenter wp-image-2478 size-full\" src=\"https:\/\/sitios.ucsc.cl\/ott\/wp-content\/uploads\/sites\/15\/2022\/07\/OTT_SAE_5_HEADER.png\" alt=\"\" width=\"950\" height=\"194\" \/><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 66px\"><\/td>\n<td style=\"width: 75px\"><img loading=\"lazy\" class=\"aligncenter wp-image-2182 size-full\" src=\"https:\/\/sitios.ucsc.cl\/ott\/wp-content\/uploads\/sites\/15\/2022\/06\/OTT_SAE_1.png\" alt=\"\" width=\"50\" height=\"50\" \/><\/td>\n<td style=\"width: 597px\">Innovaci\u00f3n en sistemas de informaci\u00f3n del mercado y consumidor. Implantaci\u00f3n de sistemas CRM (Customer Recruitment Marketing), sistemas de fidelidad y sistemas de miner\u00eda de datos para obtener informaci\u00f3n \u00fatil, actual y pertinente del mercado y consumidor. Incluyen sistemas de medici\u00f3n de las inversiones en marketing por cliente, producto, rubro, etc. Se incluye taller que permitir\u00e1 incrementar las capacidades de innovaci\u00f3n en la empresa.<br \/>\nLos resultados esperados son:<\/td>\n<td style=\"width: 3px\">\n<h3><\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 66px\"><\/td>\n<td style=\"width: 75px\"><\/td>\n<td style=\"width: 597px\">\u2022 Informe situaci\u00f3n del gap de informaci\u00f3n y posibilidad de la empresa.<br \/>\n\u2022 Informe estrat\u00e9gico de orientaci\u00f3n a la innovaci\u00f3n en marketing y rentabilidades de futuras inversiones.<br \/>\n\u2022 En el caso de factibilidad, implantaci\u00f3n de sistemas de informaci\u00f3n que incluyen procesos, hardware y software espec\u00edfico para el an\u00e1lisis del mercado y cliente.<br \/>\n\u2022 Convenio para realizaci\u00f3n de pr\u00e1cticas de estudiantes de pregrado a fin de gestionar, captar, implementar y realizar la implementaci\u00f3n del sistema de informaci\u00f3n CRM.<\/td>\n<td style=\"width: 3px\"><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 66px\"><\/td>\n<td style=\"width: 672px\" colspan=\"2\">&nbsp;<\/p>\n<p><a href=\"https:\/\/sitios.ucsc.cl\/ott\/wp-content\/uploads\/sites\/15\/2022\/10\/OTT_SAE_5_2022.pdf\"><img loading=\"lazy\" class=\"aligncenter wp-image-2220 size-medium\" src=\"https:\/\/sitios.ucsc.cl\/ott\/wp-content\/uploads\/sites\/15\/2022\/06\/Bot\u00f3n-descarga-300x61.png\" alt=\"\" width=\"300\" height=\"61\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/td>\n<td style=\"width: 3px\"><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 741px\" colspan=\"4\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-3032\" src=\"https:\/\/sitios.ucsc.cl\/ott\/wp-content\/uploads\/sites\/15\/2022\/08\/Banner-4.png\" alt=\"\" width=\"950\" height=\"108\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Innovaci\u00f3n en sistemas de informaci\u00f3n del mercado y consumidor. Implantaci\u00f3n de sistemas CRM (Customer Recruitment Marketing), sistemas de fidelidad y sistemas de miner\u00eda de datos para obtener informaci\u00f3n \u00fatil, actual y pertinente del mercado y consumidor. Incluyen sistemas de medici\u00f3n de las inversiones en marketing por cliente, producto, rubro, etc. Se incluye taller que permitir\u00e1 [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Implementaci\u00f3n de sistemas de informaci\u00f3n de marketing -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dinn.ucsc.cl\/index.php\/implementacion-de-sistemas-de-informacion-de-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Implementaci\u00f3n de sistemas de informaci\u00f3n de marketing -\" \/>\n<meta property=\"og:description\" content=\"Innovaci\u00f3n en sistemas de informaci\u00f3n del mercado y consumidor. 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